Two friends. One fresher laundry day.
Scentl started with Louis & Michael asking why great-smelling laundry had to cost so much. So they made scent beads that last, at a price that's fair.
Louis & Michael, the founders
The whole point.
7
signature scents
~33
washes in every 1kg box
42p
roughly, per wash
71
verified reviews
Hi, we're Louis & Michael
We started Scentl with a simple goal: premium-scented laundry that actually delivers, without the hefty price tag.
We tested formulation after formulation and visited manufacturers until we had beads that kept your washing smelling amazing long after it came out of the drum.
What began as a small idea between two friends is now a growing UK brand, backed by a community who love smelling fresh as much as we do. Thanks for being part of it.
How we got here
From a simple idea to seven scents.
- 2023
The idea
Two friends, Louis & Michael, fed up with paying premium prices for laundry that smelt great for a day.
- 2023
Lots of testing
We tested formula after formula and visited manufacturers until the scent lasted long after the wash.
- 2024
Our first scents
Golden Gardenia and Jasmine Breeze — the OGs — launched, and our first customers started telling their friends.
- 2025
Sold out
The OGs sold out. Our community had well and truly spoken.
- Mid 2026
Sold out again
A second sell-out campaign of the OGs. Clearly we were onto something.
- Late 2026
New scents, smarter packaging
After two sell-out campaigns, we spent months with some of the world's biggest international perfumery houses creating several new scents — and plenty of sleepless nights perfecting our new child-proof locking, recyclable packaging. It's now patent pending ;)
- Today
7 scents and counting
Seven signature scents in 1kg boxes, mix-any-3 bundles, and a growing Scentl community.
Small beads. Big difference.
What makes a Scentl wash smell like a Scentl wash.
Slow-release scent
Fragrance is released through the whole wash, so the freshness lasts long after your laundry is dry.
Playful, fully dissolvable beads
Our playfully shaped beads dissolve completely in the wash. No residue, no fuss.
A fair price
£13.99 for 1kg. That's around 33 washes, or roughly 42p a wash.
Using them is the easy bit
- 1Load itPlace your laundry into the machine.
- 2Pop itPour a dose of fragrance boosters into the lid.
- 3Top itSprinkle them over your laundry.
How much to use
Meet the 7 scents
Each one £13.99 for 1kg. Can't choose? Mix any 3 and save 20%.
Amber BloomWarm & sweet
Berry SwayBold & floral
Cotton CloudFresh & light
Golden GardeniaBold & floral
Jasmine BreezeFresh & light
Morning DriftFresh & light
Ruby RushWarm & sweet
Can't choose? Don't.
Mix any 3 scents for £33.58, saving £8.40. Free UK delivery included.
What we stand for
Fragrance-first
Every scent has to smell incredible straight from the box, in the wash and on your clothes afterwards.
Quality-obsessed
Unbeatable value, without cutting corners on what goes into the beads.
Always evolving
Your feedback shapes our next scents, so tell us what you'd love to smell next.
Customer-led
Real people answer your emails, and every order is backed by our happiness promise.
Our happiness promise
We're a small UK business, so every order matters to us. If you're not happy, we'll make it right.
- Not in love with it? Get a full refund.
- Every order ships from the UK
- Real people answer: [email protected]
- 71 verified reviews
The important bit
Who you're buying from.
- Company
- SCENTL LTD
- Company no.
- 16847826
- Address
- Damer House, Meadow Way, Wickford, Essex, SS12 9HA
- [email protected]
- Phone
- +44 1708 948 111
- Hours
- Mon–Fri, 9am–5pm
Good scents. Good deals. Zero spam.
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